We created a vibrant brand identity for a sustainable portable speaker, blending energy, sophistication, and eco-friendliness. A bold color palette, clean typography, and minimalist photography come together to convey excitement, innovation, and a clean, modern aesthetic.
Recognition
Cannes Lion - Silver
D&AD Award
Problem
The client's eco-friendly portable speaker lacked a compelling brand identity, struggling to stand out in a crowded market and connect with environmentally conscious music lovers.
Solution
We created a bold brand identity featuring a bright color palette, modern typography, and minimalist photography, effectively communicating the client's values and unique selling proposition.
Strategy
We repositioned the sustainable speaker brand by highlighting its eco-friendly features and sound quality. A unique brand proposition informed a cohesive visual identity, elevating the brand as a leader in sustainable consumer electronics.
Result
The rebranding effort yielded impressive results, with a 35% increase in sales and a 25% boost in brand awareness. The new visual identity resonated with the target audience, resulting in a 50% rise in social media engagement and a 20% increase in website traffic.
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